ADIDAS. Creating Perspective

Briefing

Use the power of sport as a catalyst for change, with an innovative Adidas product, service, brand experience or campaign for 17-25 year olds in a key city. What can Adidas do for or with them to improve the fabric of their city?

Solution 

New York, a beautiful bold city full of sky scrapers and high buildings. Crowded with a lot of spaces. Adidas can use the immense static buildings in their advantage. Use it in a bold New Yorkish style, use it as a sport field. 

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D&AD Young Blood Awards, 2018