KFC - I need it
If you share a KFC bucket, there will always be 1 piece of chicken left.
Everyone knows such a senario. But who gets the last piece of chicken? Pull your most "I want it" / "I need it" face. There's built a facial recognition in the bucket. The winner is determined on the basis of the facial expressions.
who will deserve the last piece of chicken?
During my internship at the advertising agency Ogilvy in Amsterdam, we've worked on an open brief for a KFC activation.